What is an “Elevator Pitch”?
An “Elevator Pitch” is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.
What your “Elevator Pitch” must contain:
1. A “hook”
Open your pitch by getting the Investor’s attention with a “hook.” A statement or question that piques their interest to want to hear more.
2. About 150-225 words
Your pitch should go no longer than 60 seconds.
3. Passion
Tell your story with energy — passion, enthusiasm and confidence are infectious.
4. A request
At the end of your pitch, you must ask for something. Do you want their business card, to schedule a full presentation, to ask for a referral?
An Excerpt from The Art of the Elevator Pitch By Robert Pagliarini of SeekingCapital.com