Recession-Proof Marketing?

“Best Recession Marketing Investment? Relationships”

Some good, current advice from Lee Odden, CEO of TopRank Online Marketing, an industry leader in strategic internet marketing consulting, training and implementation services. Odden explains:

“As companies decide where to invest their limited marketing resources, there is a distinct opportunity to focus on investing in relationships: with their customers, prospects, employees and business partners.”

“Social media engagement helps build relationships with consumers and influencers … SEO and optimized social media content makes it easier for consumers to find information online when they’re doing the research that will help them make buying decisions.”

“Companies that have been engaged in social web participation long before the economy went into recession may already have an asset those looking into social media now desire: better relationships with their customers. PR, SEO and Social Media can facilitate the effectiveness of building those relationships - even for companies that are just now starting.

The challenge is figuring out how to best use the resources available and what internal expertise or outside help will make best use of them.”
By Lee Odden in Online Marketing, Public Relations, SEO, Social Media, Feb 16th, 2009 http://www.toprankblog.com/2009/02/best-recession-marketing-investment-relationships/

Find Me Famous helps you build and nurture these important relationships ~ just give us a call, we’d be happy to discuss how we can partner with you to get your online presence in place and working for you.